New Resort Property Development
Developing your own resort property gives you more control over building the experience from the ground up. New resort developments can also produce more profit long-term than buying an existing resort.
Generally speaking, once completed you’ll have an opportunity to make more money because you took on more risk — including the potential for a future windfall if you ever sell.
It takes approximately one to three years to develop a resort asset (depending on the type of property), and a typical investor would hold the asset for a period of between five and 25 years. At the end of the lifecycle (or holding period), you can sell the property or redevelop it; a process that takes a minimum of three months to even a year.
Here's how we can help you
Our Resort Property Development Services
Divine Assets helps investors, property developers and property owners to design, develop and successfully launch boutique resorts and vacation villas which grow into profitable investments and cashflow producing assets. Our services cover the entire resort development journey and we work with you as your own team at all stages.
Following is a brief overview of our new resort property development services.
Stage 1: An in-depth market analysis
Once you decide to buy a resort for sale or build a new one, Divine Assets Resort Development team will undertake an in-depth market analysis to verify the positive market trends supporting your acquisition or new resort development.
We will also evaluate other properties for potential efficiencies, to streamline your operations and improve your bottom-line profitability. These efficiencies will allow you to capture more profit from your resort, making it a much better investment than it would be otherwise.
Stage 2: Analyze Data and Determine Feasibility
Once you’ve chosen to build, and the market analysis looks positive, Divine Assets Resort Development team will then undertake a feasibility study to make sure that the numbers work. The feasibility study will help you understand:
- How much will it cost to build (or the purchase of a resort for sale)?
- How much capital you will need?
- What room rates can you realistically expect to get?
- What could be the average occupancy rate?
- How much will you be able to increase your rate over time, once your resort has been established?
- How long it will take to start earning profits? and,
- As the owner/investor, what are the possible risks and what is the potential upside to you?
We will then prepare a financial model which will cover:
A pro-forma which accounts for your front-loaded expenses within the context of a longer-term forecast, to show you the business potential and if you will make enough profit to compensate for the risk. To do this, we carefully evaluate your profitability projections, especially as they relate to the cost of capital.
The pro-forma will include your balance sheet, income statement and cash flow statement, which includes your income and expenses forecasted over time so you can project cash flow and see how long it will take to make a profit.
Stage 3: A Business Plan for your resort
Once you have a clear understanding of your financial projections, we go to the next stage of your resort development; to make a business plan for your resort.
This realistic and to-the-point business plan will guide you on how you should launch, promote and operate your new resort business.
So, what will your resort business plan include?
Specifically, The Divine Assets Business Plan for resorts includes a quick and concise view into the most important elements of your business. It will evaluate the strengths, weaknesses, opportunities and threats (SWOT analysis) for different areas of your business and It will also explain as to how your resort business fits into the local market and broader industry trends.
- Market analysis. This analysis will be done at two levels: your local market and the broader industry. We analyze the local market travel patterns in context of the broader industry trends, so you can understand the market sizing and potential for future growth.
- Competitor analysis which clearly outlines your competitors and also highlights who your hotel competes directly and indirectly with.
- Your Brand positioning / the story of your brand. This section of your resort business plan defines your concept, and answers what your hotel stands for, who it is targeted to and how does it fill a gap in the local market.
- Guest segmentation. Understanding guest personas is absolutely key to creating a successful hotel. This section will tell you what is your resort’s addressable target market.
- Financial plan to outline forecasts and profit potential to meet your investment objectives – your revenue targets, occupancy rate, profitability overview, etc.
- Strategic Marketing plan to connect with customers, efficiently manage your inventory, and maximize your resort’s revenue.
- Our Resort Operations plan will provide a detailed look at how you could operate your resort, the types of technology that you will use, operating systems and software, the team structure, the hiring plan including how you will hire, what roles you will need to fill, what’s the timeline for staffing up and how we will train them prior to opening, your service standards, and any other relevant operations resources required to execute the vision laid out in the business plan.
- Milestones and roadmap – A timeline of relevant milestones, from concept to completion, from licenses and permissions to construction to staffing, pre-opening, grand opening, and eventual profitability.
Stage 4a: Pre-Opening Strategies
At this stage we will create the operations blueprint for your resort. Three key pre-opening strategies are staffing, operations and technology plans. This blueprint will guide you how each element works together, including the standard operating procedures (SOPs) that structure the resort for consistency and predictability.
At this stage, we will also put together:
- Brand standards for how your brand is represented to the public, including staff/guest interactions, room cleanliness standards, service recovery and communications guidelines, among others.
- Training Manuals with Checklists – Operationalize each process into a corresponding checklist for stronger consistency and easier, efficient training.
- HR policy and clear guidelines on how you hire, reward and retain employees, ideal interview process, job descriptions, the right employment contracts and a guidelines to manage the inevitable interpersonal conflicts.
- Technology and resort software systems set-up that enables smarter, leaner operations. This includes Property Management System, Booking Engine, Channel Manager, Revenue Management Software, Reputation Management Software, Commercial Wi-Fi, etc., to help you run a profitable business.
Stage 4b: Pre-opening marketing planning
Creating your resort’s Digital Presence, Marketing and Distribution Strategy
- Your resort website: A modern website – the center of your direct booking strategy -with its own booking engine, designed and optimized to work across all devices and help you capture as many commission-free bookings as you can!
- Tie-up and listing an engaging profile with on-brand descriptions and captivating imagery on third-party sites, i.e. OTAs like Booking.com, Expedia, and meta-search sites TripAdvisor, and others.
- Social Media accounts creation, campaign planning and paid online advertising, to ensure that you reach the right audience for your resort and start building engagement even before you open doors!
- PR events like travel agent and news media meets, influencer and blogger show-arounds to create the kind of early buzz that can lead to a successful resort opening.
Stage 5: “soft opening” followed by a Grand Opening Party
It’s time to revel in the fruits of your labor!
The first part of your ‘Grand opening’, is a ‘Soft opening’ or a private launch for close friends and family which gives you the chance to test the space and tie-up any loose ends before you get ready for the grand launch.
As we plan your big night, we will help you give your party a nice memorable theme, book live entertainment that brings your space to life and aligns with your brand promise, and design Instagram-worthy backdrops; a nice enticement for people to post to social media during the party. Some other elements of a grand opening party that we will plan are:
- We work with the PR agency to ensure that you have all relevant media, journalists in attendance, as well as lifestyle, food, and travel influencers that can put your resort in front of a broad audience for a minimal investment.
- We invite event planners to come experience the space in person and engage with them to jumpstart the relationship with potential prospects!
- To amplify your grand opening and celebrate your resort’s launch, we also design and run a paid advertising campaign and some exclusive, limited-time only promotions to get people through the door to experience the resort, and start building word-of-mouth.
Here's how we can help you
Our Resort Property Development Services
Divine Assets helps investors, property developers and property owners to design, develop and successfully launch boutique resorts and vacation villas which grow into profitable investments and cashflow producing assets. Our services cover the entire resort development journey and we work with you as your own team at all stages.
Following is a brief overview of our new resort property development services.
Stage 1: An in-depth market analysis
Once you decide to buy a resort for sale or build a new one, Divine Assets Resort Development team will undertake an in-depth market analysis to verify the positive market trends supporting your acquisition or new resort development.
We will also evaluate other properties for potential efficiencies, to streamline your operations and improve your bottom-line profitability. These efficiencies will allow you to capture more profit from your resort, making it a much better investment than it would be otherwise.
Stage 2: Analyze Data and Determine Feasibility
Once you’ve chosen to build, and the market analysis looks positive, Divine Assets Resort Development team will then undertake a feasibility study to make sure that the numbers work. The feasibility study will help you understand:
- How much will it cost to build (or the purchase of a resort for sale)?
- How much capital you will need?
- What room rates can you realistically expect to get?
- What could be the average occupancy rate?
- How much will you be able to increase your rate over time, once your resort has been established?
- How long it will take to start earning profits? and,
- As the owner/investor, what are the possible risks and what is the potential upside to you?
We will then prepare a financial model which will cover:
A pro-forma which accounts for your front-loaded expenses within the context of a longer-term forecast, to show you the business potential and if you will make enough profit to compensate for the risk. To do this, we carefully evaluate your profitability projections, especially as they relate to the cost of capital.
The pro-forma will include your balance sheet, income statement and cash flow statement, which includes your income and expenses forecasted over time so you can project cash flow and see how long it will take to make a profit.
Stage 3: A Business Plan for your resort
Once you have a clear understanding of your financial projections, we go to the next stage of your resort development; to make a business plan for your resort.
This realistic and to-the-point business plan will guide you on how you should launch, promote and operate your new resort business.
So, what will your resort business plan include?
Specifically, The Divine Assets Business Plan for resorts includes a quick and concise view into the most important elements of your business. It will evaluate the strengths, weaknesses, opportunities and threats (SWOT analysis) for different areas of your business and It will also explain as to how your resort business fits into the local market and broader industry trends.
- Market analysis. This analysis will be done at two levels: your local market and the broader industry. We analyze the local market travel patterns in context of the broader industry trends, so you can understand the market sizing and potential for future growth.
- Competitor analysis which clearly outlines your competitors and also highlights who your hotel competes directly and indirectly with.
- Your Brand positioning / the story of your brand. This section of your resort business plan defines your concept, and answers what your hotel stands for, who it is targeted to and how does it fill a gap in the local market.
- Guest segmentation. Understanding guest personas is absolutely key to creating a successful hotel. This section will tell you what is your resort’s addressable target market.
- Financial plan to outline forecasts and profit potential to meet your investment objectives – your revenue targets, occupancy rate, profitability overview, etc.
- Strategic Marketing plan to connect with customers, efficiently manage your inventory, and maximize your resort’s revenue.
- Our Resort Operations plan will provide a detailed look at how you could operate your resort, the types of technology that you will use, operating systems and software, the team structure, the hiring plan including how you will hire, what roles you will need to fill, what’s the timeline for staffing up and how we will train them prior to opening, your service standards, and any other relevant operations resources required to execute the vision laid out in the business plan.
- Milestones and roadmap – A timeline of relevant milestones, from concept to completion, from licenses and permissions to construction to staffing, pre-opening, grand opening, and eventual profitability.
Stage 4a: Pre-Opening Strategies
At this stage we will create the operations blueprint for your resort. Three key pre-opening strategies are staffing, operations and technology plans. This blueprint will guide you how each element works together, including the standard operating procedures (SOPs) that structure the resort for consistency and predictability.
At this stage, we will also put together:
- Brand standards for how your brand is represented to the public, including staff/guest interactions, room cleanliness standards, service recovery and communications guidelines, among others.
- Training Manuals with Checklists – Operationalize each process into a corresponding checklist for stronger consistency and easier, efficient training.
- HR policy and clear guidelines on how you hire, reward and retain employees, ideal interview process, job descriptions, the right employment contracts and a guidelines to manage the inevitable interpersonal conflicts.
- Technology and resort software systems set-up that enables smarter, leaner operations. This includes Property Management System, Booking Engine, Channel Manager, Revenue Management Software, Reputation Management Software, Commercial Wi-Fi, etc., to help you run a profitable business.
Stage 4b: Pre-opening marketing planning
Creating your resort’s Digital Presence, Marketing and Distribution Strategy
- Your resort website: A modern website – the center of your direct booking strategy -with its own booking engine, designed and optimized to work across all devices and help you capture as many commission-free bookings as you can!
- Tie-up and listing an engaging profile with on-brand descriptions and captivating imagery on third-party sites, i.e. OTAs like Booking.com, Expedia, and meta-search sites TripAdvisor, and others.
- Social Media accounts creation, campaign planning and paid online advertising, to ensure that you reach the right audience for your resort and start building engagement even before you open doors!
- PR events like travel agent and news media meets, influencer and blogger show-arounds to create the kind of early buzz that can lead to a successful resort opening.
Stage 5: “soft opening” followed by a Grand Opening Party
It’s time to revel in the fruits of your labor!
The first part of your ‘Grand opening’, is a ‘Soft opening’ or a private launch for close friends and family which gives you the chance to test the space and tie-up any loose ends before you get ready for the grand launch.
As we plan your big night, we will help you give your party a nice memorable theme, book live entertainment that brings your space to life and aligns with your brand promise, and design Instagram-worthy backdrops; a nice enticement for people to post to social media during the party. Some other elements of a grand opening party that we will plan are:
- We work with the PR agency to ensure that you have all relevant media, journalists in attendance, as well as lifestyle, food, and travel influencers that can put your resort in front of a broad audience for a minimal investment.
- We invite event planners to come experience the space in person and engage with them to jumpstart the relationship with potential prospects!
- To amplify your grand opening and celebrate your resort’s launch, we also design and run a paid advertising campaign and some exclusive, limited-time only promotions to get people through the door to experience the resort, and start building word-of-mouth.
Here's how we can help you
Our Resort Property Development Services
Divine Assets helps investors, property developers and property owners to design, develop and successfully launch boutique resorts and vacation villas which grow into profitable investments and cashflow producing assets. Our services cover the entire resort development journey and we work with you as your own team at all stages.
Following is a brief overview of our new resort property development services.
Stage 1: An in-depth market analysis
Once you decide to buy a resort for sale or build a new one, Divine Assets Resort Development team will undertake an in-depth market analysis to verify the positive market trends supporting your acquisition or new resort development.
We will also evaluate other properties for potential efficiencies, to streamline your operations and improve your bottom-line profitability.
These efficiencies will allow you to capture more profit from your resort, making it a much better investment than it would be otherwise.
Stage 2: Analyze Data and Determine Feasibility
Once you’ve chosen to build, and the market analysis looks positive, Divine Assets Resort Development team will then undertake a feasibility study to make sure that the numbers work. The feasibility study will help you understand:
- How much will it cost to build (or the purchase of a resort for sale)?
- How much capital you will need?
- What room rates can you realistically expect to get?
- What could be the average occupancy rate?
- How much will you be able to increase your rate over time, once your resort has been established?
- How long it will take to start earning profits? and,
- As the owner/investor, what are the possible risks and what is the potential upside to you?
We will then prepare a financial model which will cover:
A pro-forma which accounts for your front-loaded expenses within the context of a longer-term forecast, to show you the business potential and if you will make enough profit to compensate for the risk.
To do this, we carefully evaluate your profitability projections, especially as they relate to the cost of capital.
The pro-forma will include your balance sheet, income statement and cash flow statement, which includes your income and expenses forecasted over time so you can project cash flow and see how long it will take to make a profit.
Stage 3: A Business Plan for your resort
Once you have a clear understanding of your financial projections, we go to the next stage of your resort development; to make a business plan for your resort.
This realistic and to-the-point business plan will guide you on how you should launch, promote and operate your new resort business.
So, what will your resort business plan include?
Specifically, The Divine Assets Business Plan for resorts includes a quick and concise view into the most important elements of your business.
It will evaluate the strengths, weaknesses, opportunities and threats (SWOT analysis) for different areas of your business and It will also explain as to how your resort business fits into the local market and broader industry trends.
- Market analysis. This analysis will be done at two levels: your local market and the broader industry. We analyze the local market travel patterns in context of the broader industry trends, so you can understand the market sizing and potential for future growth.
- Competitor analysis which clearly outlines your competitors and also highlights who your resort competes directly and indirectly with.
- Your Brand positioning / the story of your brand. This section of your resort business plan defines your concept, and answers what your resort stands for, who it is targeted to and how does it fill a gap in the local market.
- Guest segmentation. Understanding guest personas is absolutely key to creating a successful resort. This section will tell you what is your resort’s addressable target market.
- Financial plan to outline forecasts and profit potential to meet your investment objectives – your revenue targets, occupancy rate, profitability overview, etc.
- Strategic Marketing plan to connect with customers, efficiently manage your inventory, and maximize your resort’s revenue.
- Our Resort Operations plan will provide a detailed look at how you could operate your resort, the types of technology that you will use, operating systems and software, the team structure, the hiring plan including how you will hire, what roles you will need to fill, what’s the timeline for staffing up and how we will train them prior to opening, your service standards, and any other relevant operations resources required to execute the vision laid out in the business plan.
- Milestones and roadmap – A timeline of relevant milestones, from concept to completion, from licenses and permissions to construction to staffing, pre-opening, grand opening, and eventual profitability.
Stage 4a: Pre-Opening Strategies
At this stage we will create the operations blueprint for your resort.
Three key pre-opening strategies are staffing, operations and technology plans.
This blueprint will guide you how each element works together, including the standard operating procedures (SOPs) that structure your resort for consistency and predictability.
At this stage, we will also put together:
- Brand standards for how your brand is represented to the public, including staff/guest interactions, room cleanliness standards, service recovery and communications guidelines, among others.
- Training Manuals with Checklists – Operationalize each process into a corresponding checklist for stronger consistency and easier, efficient training.
- HR policy and clear guidelines on how you hire, reward and retain employees, ideal interview process, job descriptions, the right employment contracts and a guidelines to manage the inevitable interpersonal conflicts.
- Technology and resort software systems set-up that enables smarter, leaner operations. This includes Property Management System, Booking Engine, Channel Manager, Revenue Management Software, Reputation Management Software, Commercial Wi-Fi, etc., to help you run a profitable business.
Stage 4b: Pre-opening marketing planning
Creating your resort’s Digital Presence, Marketing and Distribution Strategy
- Your resort website: A modern website – the center of your direct booking strategy -with its own booking engine, designed and optimized to work across all devices and help you capture as many commission-free bookings as you can!
- Tie-up and listing an engaging profile with on-brand descriptions and captivating imagery on third-party sites, i.e. OTAs like Booking.com, Expedia, and meta-search sites TripAdvisor, and others.
- Social Media accounts creation, campaign planning and paid online advertising, to ensure that you reach the right audience for your hotels and start building engagement even before you open doors!
- PR events like travel agent and news media meets, influencer and blogger show-arounds to create the kind of early buzz that can lead to a successful resort opening.
Stage 5: “soft opening” followed by a Grand Opening Party
It’s time to revel in the fruits of your labor!
The first part of your ‘Grand opening’, is a ‘Soft opening’ or a private launch for close friends and family which gives you the chance to test the space and tie-up any loose ends before you get ready for the grand launch.
As we plan your big night, we will help you give your party a nice memorable theme, book live entertainment that brings your space to life and aligns with your brand promise, and design Instagram-worthy backdrops; a nice enticement for people to post to social media during the party.
Some other elements of a grand opening party that we will plan are:
- We work with the PR agency to ensure that you have all relevant media, journalists in attendance, as well as lifestyle, food, and travel influencers that can put your resort in front of a broad audience for a minimal investment.
- We invite event planners to come experience the space in person and engage with them to jumpstart the relationship with potential prospects!
- To amplify your grand opening and celebrate your resort’s launch, we also design and run a paid advertising campaign and some exclusive, limited-time only promotions to get people through the door to experience your resort, and start building word-of-mouth.
Next Steps
With these insights, we hope we could give you a close look at what it means to invest in a new resort property development.
Resort investment, property development and management is an involved process that’s not for the faint of heart.
After reading all this, if you feel absolutely excited to be a part of one of the best businesses to be in, give us a call, we will help your dream come true. That’s our promise!
Ready to build your
cash flow producing asset?
Let's Talk!
Selecting the right opportunity which matches your risk profile and goals requires expert guidance and unbiased advice.
Divine Assets is committed to provide you with the best resources and unbiased advice which is in your best your interests.
If you are considering purchasing a piece of real estate, currently own or are inheriting a piece of real estate, or would like to develop a piece of real estate, schedule a call with us, to understand how we can help you reap the rewards of profitable and consistently high returns on your real estate investments.
Ready to build your
cash flow producing asset?
Let's Talk!
Selecting the right opportunity which matches your risk profile and goals requires expert guidance and unbiased advice.
Divine Assets is committed to provide you with the best resources and unbiased advice which is in your best your interests.
If you are considering purchasing a piece of real estate, currently own or are inheriting a piece of real estate, or would like to develop a piece of real estate, schedule a call with us, to understand how we can help you reap the rewards of profitable and consistently high returns on your real estate investments.